Advertisers overlook female World Cup Futebol fans
Surprise, surprise...Record numbers of women are watching the World Cup soccer tournament, but advertisers have overlooked the trend and almost exclusively pitched male-skewed brands using familiar methods.
"It's a new phenomenon, which has been undervalued and underestimated," said Maurice Levy, chief executive of Publicis Groupe, the world's fourth-largest advertising and marketing services conglomerate.
"We've certainly missed an opportunity."
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posted by {imaginativa} @ 1:40 PM
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